--- title: A Spaycial look back on 2021, and what 2022 holds for us description: The year 2021 was again hit by Covid-19 but it didn't stop us from accomplishing great things.   image: https://blog.spaycial.com/hubfs/Screenshot%202021-12-21%20at%2009.04.09.png --- [![LOGO_SPAYCIAL](https://blog.spaycial.com/hubfs/LOGOSPAYCIAL.svg "LOGO_SPAYCIAL")](https://www.spaycial.com/?hsLang=en) - [How it works](https://www.spaycial.com/how-it-works?hsLang=en) - [Our platform](https://www.spaycial.com/for-a-company?hsLang=en) - [Features](https://www.spaycial.com/for-a-company?hsLang=en) - [Use cases](https://www.spaycial.com/for-a-company?hsLang=en#use-cases) - [Pricing](https://www.spaycial.com/our-pricing?hsLang=en) - [Resources](https://www.spaycial.com/for-a-company?hsLang=en#resources) - [Blog](https://blog.spaycial.com/en/blog) [![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/19609184/ef6392cc-c03f-46e2-aebb-c03cf85ba596.png)](https://cta-redirect.hubspot.com/cta/redirect/19609184/ef6392cc-c03f-46e2-aebb-c03cf85ba596) English [Back to blog](https://blog.spaycial.com/en/blog) # A Spaycial look back on 2021, and what 2022 holds for us [![](https://app.hubspot.com/settings/avatar/ca718c89474a4c1d365e41ca24e3538a)  BDV](https://blog.spaycial.com/en/blog/author/bdv)  | Dec 21, 2021 7:00 AM [Payment Data](https://blog.spaycial.com/en/blog/tag/payment-data), [Shopper Experience](https://blog.spaycial.com/en/blog/tag/shopper-experience), [shopper's journey](https://blog.spaycial.com/en/blog/tag/shoppers-journey), [shoppers' benefits](https://blog.spaycial.com/en/blog/tag/shoppers-benefits) ![](https://blog.spaycial.com/hubfs/Screenshot%202021-12-21%20at%2009.04.09.png) *Want to know all about our new shoppers' benefits for 2022 and be in touch with one of our Spaycialists, contact us now!*   ### What we achieved together in 2021 The year 2021 was again hit by Covid-19 but it didn't stop us from accomplishing great things.   - As we celebrated our 5 years in the open banking business, we went through a [full rebranding](https://blog.spaycial.com/en/blog/transaction-connect-becomes-spaycial?hsLang=en), moving from Transaction Connect to Spaycial, with a new visual identity, a new website, new services -closer to shoppers' demands- but the [same vision of the unparalleled potential and power of payment data](https://blog.spaycial.com/en/blog/video-introducing-spaycial-mapic-2021-innovation-talk?hsLang=en). - We kept our European extension steady, as we expanded our portfolio by 67% to cover 45+ shopping hubs all over Europe, now reaching 600k members. We also signed two new clients in Poland, [Nepi Rockcastle](https://blog.spaycial.com/en/blog/transaction-connect-strengthens-its-position-in-poland-with-new-client-nepi-rockcastle?hsLang=en)and Multi, and our [first steps in the United Kingdom](https://blog.spaycial.com/en/blog/spaycial-deploys-in-the-uk-in-two-iconic-shopping-centers-westfield-london-westfield-stratford-city?hsLang=en), with Westfield London and Westfield Stratford City. - Covid-19 also got us thinking about our company as a workplace, and we chose to embrace a [remote first and flex office mode](https://blog.spaycial.com/en/blog/flex-office-and-remote-first.-welcome-to-tomorrows-company?hsLang=en) to better suit the expectations of our colleagues. - Finally, we were delighted to go back to physical events like [Siec](https://www.spaycial.com/fr/spaycial-siec?hsLang=en) or [Mapic](https://blog.spaycial.com/en/blog/video-introducing-spaycial-mapic-2021-innovation-talk?hsLang=en), and be close to our clients and get to meet new people sharing our passion for payment data, retail experience and shoppers' insights. ### On to 2022! The new year will make no exception to help you fulfil your challenge to make all your shoppers feel Spaycial! - In January, we're heading to the USA for NRF 2022, as [one of the 30 French companies selected by Business France.](https://www.republik-retail.fr/solutions-techno/marketing/retail-tech-decouvrez-les-30-start-ups-selectionnees-pour-le-retail-s-big-show.html)A great opportunity for us to introduce our new tailored services and offers to the retail community. - One of them, **"Buy Now Pay Later"**, has already been booming in 2021, and will for sure become one of the top shoppers' benefits around the globe. - **Omnichannel** strategies, driven by Covid-19, are now at the center of all retailers and shopping places attention, to serve the shoppers better. As payment data is the best first party data to unlock any brand's omnichannel potential, we will for sure keep offering you the best of our know-how. - Let's not forget one key challenge that we keep at the heart of our company year after year, especially in this ever growing shopping world : [protecting shoppers data](https://blog.spaycial.com/en/blog/what-is-privacy-by-design?hsLang=en). ## On the same subject ### [Offering Rewards to Shoppers with Westfield](https://blog.spaycial.com/en/blog/offering-rewards-to-shoppers-with-westfield?hsLang=en) [BDV](https://blog.spaycial.com/en/blog/author/bdv) [Payment Data](https://blog.spaycial.com/en/blog/tag/payment-data), [loyalty programs](https://blog.spaycial.com/en/blog/tag/loyalty-programs), [shoppers' benefits](https://blog.spaycial.com/en/blog/tag/shoppers-benefits), [reward](https://blog.spaycial.com/en/blog/tag/reward) ### [10 things to know about payment data](https://blog.spaycial.com/en/blog/10-things-to-know-about-payment-data?hsLang=en) [BDV](https://blog.spaycial.com/en/blog/author/bdv) [Payment Data](https://blog.spaycial.com/en/blog/tag/payment-data), [shopper's journey](https://blog.spaycial.com/en/blog/tag/shoppers-journey), [shoppers' benefits](https://blog.spaycial.com/en/blog/tag/shoppers-benefits), [reward](https://blog.spaycial.com/en/blog/tag/reward) ### [BNPL, Communities... Your Monday Morning Coffee, With Spaycial #20](https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-20?hsLang=en) [BDV](https://blog.spaycial.com/en/blog/author/bdv) [BNPL](https://blog.spaycial.com/en/blog/tag/bnpl), [Monday Morning Coffee](https://blog.spaycial.com/en/blog/tag/monday-morning-coffee), [shopper's journey](https://blog.spaycial.com/en/blog/tag/shoppers-journey), [shoppers' benefits](https://blog.spaycial.com/en/blog/tag/shoppers-benefits), [reward](https://blog.spaycial.com/en/blog/tag/reward) [![LOGOSPAYCIAL](https://blog.spaycial.com/hubfs/LOGOSPAYCIAL.svg "LOGOSPAYCIAL")](https://blog.spaycial.com/?hsLang=en) - [About us](https://www.spaycial.com/about-us) - [About Spaycial](https://www.spaycial.com/about-us) - [Press](https://www.spaycial.com/spaycial-press) - [Privacy & Security](https://www.spaycial.com/security-and-privacy) - [Legal Notices](https://www.spaycial.com/legal-notices) - [Cookie Policy](https://www.spaycial.com/cookie-policy) - [Join us](https://www.spaycial.com/join-spaycial) - [Contact us](https://www.spaycial.com/contact) - [Resources](https://www.spaycial.com/for-a-company#resources) - [Developers](https://developer.transactionconnect.com/) - [Integrations](https://www.spaycial.com/for-a-company#resources) All rights reserved Spaycial 2022. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "BDV", "url" : "https://blog.spaycial.com/en/blog/author/bdv" }, "dateModified" : "2021-12-22T12:33:50.820Z", "datePublished" : "2021-12-21T06:00:00.000Z", "headline" : "A Spaycial look back on 2021, and what 2022 holds for us", "image" : [ "https://blog.spaycial.com/hubfs/Screenshot%202021-12-21%20at%2009.04.09.png" ], "mainEntityOfPage" : { "@id" : "https://blog.spaycial.com/en/blog/a-spaycial-look-back-2021-and-looking-forward-2022", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.spaycial.com/hubfs/06_21_Spaycial_LogoNoir-1.png" }, "name" : "Spaycial" } } ```