What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.
What's on the menu this week?
1. The difference between traditional & payment data
Payment data is becoming a key success factor for brands today. As you may know by now, this data is at the core of our business and we're then putting it at the core of our partners and market leaders' strategies. We wrote about the 3 strengths of payment data for retailers and shopping hubs to give them an opportunity to understand how essential this data is to them.
2. Cashback makes the news
One of the many shoppers' benefits our service can offer is cashback. You can image how glad we were to watch a 2-minute section about it on French TV last week, on the 8PM-news. Cashback or "earn money while you spend some" as they introduce it, is a US/UK trend that is taking off in France right now. Good thing we've been offering it to our shoppers and brands for the past couple years!
3. Accelerating Zero- and First-Party Data Collection With Loyalty Programs
Speaking of data again, Business 2 Community published a useful piece on how brands must now find new ways to obtain zero- and first-party data, now that new rules protect shoppers and that cookies are close to the end. And loyalty programs with shopping benefits incentives are a must do.
4. Was Black Friday 2021 a winner for the brands?
Last week, we went through a solid Black Friday at Spaycial. How did it go for the brands? LSA tells us Black Friday does not seem to have seduced this year... but it would still have contributed to pull sales in November! Our close partner Procos told Le Figaro that "on the side of the physical shops, even if a part of the consumers waited for this event to consume and also anticipated the Christmas purchases, the result is considered disappointing."
5. BNPL, a good service for shoppers, say consumer advocates
Buy Now Pay Later or BNPL is one tailored shopper benefit we fancy. We were glad to read this week in the Seattle Times that "consumer advocates, typically skeptical about any new financial product, also have been relatively more positive about buy now, pay later since any plan would have a beginning and end date." Over all, the article is a great explainer of this product booming (+21% on Cyber Monday compared to last year, according to Adobe Digital Economy Index)