Cross-Channel Engagement, Reward & Retain, Retail Media... Your Monday Morning Coffee #24

What is the Monday Morning Coffee? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.

What's on today's menu?

1. Renewal of strong customer authentication will soon be longer

In case you missed it, the frequency for the renewal of strong customer authentication (SCA) is extended from every 90 days to every 180 days, with the impossibility of imposing an extra SCA renewal during this period of time. Dig deeper on that topic here.
This is why to unlock shopper's consent, a UX friendly and GDPR compliant funnel is key. Here's a good example.

2. Achieving a higher cross-channel engagement

How can retailers build up an omnichannel experience, asks Forbes. "When designing a successful loyalty program, it's not just the incentive you have to think about. Providing a seamless customer experience is just as essential to engaging modern buyers." The kind of sentence that makes us happy starting the week.
Hence, shoppers must enjoy the same benefits in-store online and offline. And we couldn't agree more with that ending, which we regularly tell our clients : "what initially sounds like an implementation effort will be quickly reinvested with customer base growth." 

3. Reward and retain shoppers

Speaking of programs, here's an interesting figure : 84% of shoppers are more willing to choose a retailer that runs a shopping program, writes ITP.net. Those members then generate between 12 to 18% more revenue per year. "To overcome challenges and be effective, shopping programmes must be well-designed and well-managed to constantly evolve to ever-changing shopper demands."

4. When a crisis directly impacts the way people shop

“When there is a crisis, and it results in high inflation, consumers change the way they shop,” says Philippe Goetzmann, a retail expert, as reported by The Connexion. Interesting article here on French shoppers' current baskets of goods and the rise of budget own-brand supermarket products.

5. Video. From insights to activation: Retail Media in turmoil

Here's a smart webinar by Numberly on retail media and payment data. Take a look (in French).