--- title: "Cookies, Shopper Engagement... Your Monday Morning Coffee, With Spaycial #19" description: What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings. image: https://blog.spaycial.com/hubfs/V_RS_LINKEDIN_POST_COFFEE-Jan-24-2022-09-16-13-36-AM.jpg --- [![LOGO_SPAYCIAL](https://blog.spaycial.com/hubfs/LOGOSPAYCIAL.svg "LOGO_SPAYCIAL")](https://www.spaycial.com/?hsLang=en) - [How it works](https://www.spaycial.com/how-it-works?hsLang=en) - [Our platform](https://www.spaycial.com/for-a-company?hsLang=en) - [Features](https://www.spaycial.com/for-a-company?hsLang=en) - [Use cases](https://www.spaycial.com/for-a-company?hsLang=en#use-cases) - [Pricing](https://www.spaycial.com/our-pricing?hsLang=en) - [Resources](https://www.spaycial.com/for-a-company?hsLang=en#resources) - [Blog](https://blog.spaycial.com/en/blog) [![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/19609184/ef6392cc-c03f-46e2-aebb-c03cf85ba596.png)](https://cta-redirect.hubspot.com/cta/redirect/19609184/ef6392cc-c03f-46e2-aebb-c03cf85ba596) English [Back to blog](https://blog.spaycial.com/en/blog) # Cookies, Shopper Engagement... Your Monday Morning Coffee, With Spaycial #19 [![](https://app.hubspot.com/settings/avatar/ca718c89474a4c1d365e41ca24e3538a)  BDV](https://blog.spaycial.com/en/blog/author/bdv)  | Jan 24, 2022 11:57 AM [Monday Morning Coffee](https://blog.spaycial.com/en/blog/tag/monday-morning-coffee), [GAFA](https://blog.spaycial.com/en/blog/tag/gafa), [cookies](https://blog.spaycial.com/en/blog/tag/cookies) ![](https://blog.spaycial.com/hubfs/V_RS_LINKEDIN_POST_COFFEE-Jan-24-2022-09-16-13-36-AM.jpg) *What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.* ### What's on today's menu? #### 1. It's getting hot for cookies [According to the *Financial Times*](https://www.ft.com/content/eccf5514-8b83-4d85-8305-f882adf5dac3), Google is facing a complaint from the largest publishers and advertisers in Germany. They are demanding that the EU block the search giant’s plan to stop the use of third-party cookies in 2023. "The decision blocks advertisers, publishers and intermediaries from analysing users’ preferences while they browse online content — a critical blow to how the industry generates revenues." But, what if there was a solid alternative to cookies? [*Read our piece on cookies and the future of tracking shoppers online*](https://blog.spaycial.com/fr/blog/la-donn%C3%A9e-de-paiement-dans-un-monde-cookieless?hsLang=en) #### *2. Retailers, here comes... Amazon!* Amazon has a new kind of retailer in its sights: physical clothing stores. Quite a move in a post-pandemic shopping world. It will be quite an omnichannel store as[*The New York Times* adds](https://www.nytimes.com/2022/01/20/business/amazon-style-clothing-store.html) that "store customers would be able to use an Amazon Shopping app to send items to a fitting room or the pickup counter." #### 3. A look at the future of the relationships between people and brands *How can brands engage and encourage consumers to keep coming back? That's Forbes question in this[article on "](https://www.forbes.com/sites/forbestechcouncil/2022/01/13/life-beyond-loyalty-programs-the-evolution-of-consumer-engagement/?sh=2372e1942410)*[The Evolution Of Consumer Engagement"](https://www.forbes.com/sites/forbestechcouncil/2022/01/13/life-beyond-loyalty-programs-the-evolution-of-consumer-engagement/?sh=2372e1942410). We particularly loved this quote : "brands continually finding ways to interact with customers that reflect how they live, not just how they interact with that particular brand." #### 4. Guess what ? Buy Now Pay Later is still booming "BNPL services have increased in popularity and valuation", [informs ITWeb](https://www.itweb.co.za/content/DZQ58vVPgDOMzXy2) which then adds "BNPL is here to stay. Consumers worldwide love the seamless, point-of-sale experience of buying products on instalment with zero interest; retailers love that BNPL is a simple, low-fee way for consumers to pay; fintechs and banks love how BNPL opens up an entirely ‘new world’ of digital lending." We couldn't agree more with that description. [Discover our Buy Now Pay Later shopping benefit based on payment data](https://blog.spaycial.com/en/blog/buy-now-pay-later-payment-data-spaycial-okab%C3%A9?hsLang=en). #### 5. NRF 2022 is a wrap Last week we were at [NRF in NYC](https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-nrf-2022?hsLang=en), and we're glad to be part of this article on [La Revue du Digital](https://www.larevuedudigital.com/la-france-soutient-31-innovateurs-du-commerce-dopes-au-digital-au-salon-nrf-2022/), being called a "boosted by digital business innovator".   ## On the same subject ### [Thrive in Brick & Mortar, Gen Z & retailers in the Metaverse... Your Monday Morning Coffee #26](https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-26?hsLang=en) [BDV](https://blog.spaycial.com/en/blog/author/bdv) [Monday Morning Coffee](https://blog.spaycial.com/en/blog/tag/monday-morning-coffee), [metaverse](https://blog.spaycial.com/en/blog/tag/metaverse), [Brick and Mortar](https://blog.spaycial.com/en/blog/tag/brick-and-mortar) ### [Cashback, First-Party Data... Your Monday Morning Coffee, With Spaycial #15](https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-15-cashback-data?hsLang=en) [BDV](https://blog.spaycial.com/en/blog/author/bdv) [BNPL](https://blog.spaycial.com/en/blog/tag/bnpl), [Monday Morning Coffee](https://blog.spaycial.com/en/blog/tag/monday-morning-coffee), [Payment Data](https://blog.spaycial.com/en/blog/tag/payment-data), [cashback](https://blog.spaycial.com/en/blog/tag/cashback) ### [BNPL, Personal Shopper... Your Monday Morning Coffee, With Spaycial #8](https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-8?hsLang=en) [BDV](https://blog.spaycial.com/en/blog/author/bdv) [BNPL](https://blog.spaycial.com/en/blog/tag/bnpl), [Monday Morning Coffee](https://blog.spaycial.com/en/blog/tag/monday-morning-coffee) [![LOGOSPAYCIAL](https://blog.spaycial.com/hubfs/LOGOSPAYCIAL.svg "LOGOSPAYCIAL")](https://blog.spaycial.com/?hsLang=en) - [About us](https://www.spaycial.com/about-us) - [About Spaycial](https://www.spaycial.com/about-us) - [Press](https://www.spaycial.com/spaycial-press) - [Privacy & Security](https://www.spaycial.com/security-and-privacy) - [Legal Notices](https://www.spaycial.com/legal-notices) - [Cookie Policy](https://www.spaycial.com/cookie-policy) - [Join us](https://www.spaycial.com/join-spaycial) - [Contact us](https://www.spaycial.com/contact) - [Resources](https://www.spaycial.com/for-a-company#resources) - [Developers](https://developer.transactionconnect.com/) - [Integrations](https://www.spaycial.com/for-a-company#resources) All rights reserved Spaycial 2022. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "BDV", "url" : "https://blog.spaycial.com/en/blog/author/bdv" }, "dateModified" : "2022-01-24T10:57:51.669Z", "datePublished" : "2022-01-24T10:57:19.000Z", "headline" : "Cookies, Shopper Engagement... Your Monday Morning Coffee, With Spaycial #19", "image" : [ "https://blog.spaycial.com/hubfs/V_RS_LINKEDIN_POST_COFFEE-Jan-24-2022-09-16-13-36-AM.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-cookies-shopper-engagement", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.spaycial.com/hubfs/06_21_Spaycial_LogoNoir-1.png" }, "name" : "Spaycial" } } ```