What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.
What's on the menu this week ?
1. Let's kick this off with an actual must-read on the service we provide: personalized marketing. Retail Customer Experience published an article on the "5 benefits of personalized marketing retailers aren’t thinking about", and we're in 7th heaven. "The only way to keep shoppers engaged with a brand is to deliver those individualized experiences informed by their preferences", explains the author. The best way to do it is through the best omnichannel data of all: payment data!
2. To insist on that topic, let's turn to Siècle Digital's piece on "Unified commerce: the strategic solution to boost growth". Today's shoppers want to easily navigate between channels in order to purchase their products quickly. One key element to us is the fact it no longer matters whether a shopper buys online, in-app, in-store or via a combination of the three. Shoppers are free to build their own experience and retailers benefit from a centralized view of their business.
3. We always enjoy a good in-store retail idea and French retailer Kiabi had a good one here : corners with third-party brands like shoes or toys. From business partnerships to offering a better diversity of products and values into their stores to their shoppers, corners are a great solution for retailers. Kiabi are also thinking about playgrounds for kids to create an even better shopping experience to families. All the details here.
4. Let's talk holiday shopping as we slowly but already enter this great season. With some great numbers along : first, 53%, of consumers plan to make bigger and more mindful holiday purchases compared to last year. But in the meantime, 78% of consumers stated that the pandemic has made them think more carefully about how they spend their money. All insights here.
5. Finally, This week in Paris, Siec (Salon du Retail et de l'Immobilier Commercial) takes place and our team of Spaycialists will be there. Siec is one of the main gathering of European leaders from the retail and commercial real estate sector. "This edition happens in a particular context of rebound, renewal, optimism and above all recovery of our activities both for our exhibiting customers and our visitors, who will finally be able to exchange face-to-face", shares the director.