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Shopper trends, Retail Innovation... Your Monday Morning Coffee #23

What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes. This week, our heart first goes out to all people affected by the war in Ukraine.

What's on today's menu?

1. What Defines Retail Innovation Today?

The question is asked by Euromonitor who provides analysis on the retail industry. This video takes a look at the retailers which are raising the bar, online and offline. A unique shopping experience to each shopper is what drives those retailers which think outside the box. 

2. The shopper trends that will shape the rest of the year

If there's one trend we keep insisting on, it's this one : "retailers need to accelerate omnichannel fulfilment services". And we're glad to read this sentence in this trends article from Strategy. According to the website, shoppers are now "opting for a hybrid way of shopping that spans touch-points and fulfilment options including mobile apps and marketplaces, stores, social media and resale sites." 

3. Tips to Increase Your Shopper Satisfaction in 2022

We enjoyed reading this piece because it goes full omnichannel again. "By engaging with customers through their preferred channels, you’re indicating that you value their preferences", says the article from The Wise Retailer. How could we disagree? Also, "delight your shoppers by doing something special for them", could be part of our motto. Check out those 5 tips, it won't be a waste of time.


4. Data analytics can augment Loyalty Programs

Analytics insights take us to where we love to be : data & shoppers. "How can one determine if the loyalty program they are using is functioning correctly or if it needs to be improved? If yes, how can one enhance it? The answer is with Big Data Analytics." Especially on one particular point : the analysis of the effectiveness of your program is key to us. "You will have to analyze the post-rewards behavior of your customers", adds the article. Priceless.

5. We're landing in our 10th country this week ! 

Watch out for it. After the Netherlands at the beginning of the month, we are settling down in our tenth European country this week. Where? We'll keep you posted :) In the meantime, take a look back at our big opening at Mall of the Netherlands.

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