For a long time, the fantasy was that stores' performance would suffer comparison with e-shops. People in the business would think rent was an oversized fixed cost that had no digital equivalent.
Facebook, Messenger, Instagram and WhatsApp all suffered historical outages last Monday for approximately 6 hours. Six long hours for B2C users whose social life stopped, six horrendous hours for companies using those platforms to run their business.
Didier Gasté