---
title: Spaycial Blog | Halo Effect
description: Halo Effect | Our Spaycial editorial team brings you original content, top news and analyses on the latest retail and shopping trends, shopper experience, payment and personal data, fintech, HR topics and so much more.
---

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# Posts from "Halo Effect" tag

<https://blog.spaycial.com/en/blog/ad-is-the-new-rent-comparing-fixed-costs-of-the-digital-and-physical-worlds>

[Halo Effect](https://blog.spaycial.com/en/blog/tag/halo-effect), [store](https://blog.spaycial.com/en/blog/tag/store)

## ["Ad is the new rent" - Comparing fixed costs of the digital and physical worlds](https://blog.spaycial.com/en/blog/ad-is-the-new-rent-comparing-fixed-costs-of-the-digital-and-physical-worlds)

[![Didier Gasté](https://blog.spaycial.com/hs-fs/hubfs/Didier3.jpg?width=40&name=Didier3.jpg) Didier Gasté](https://blog.spaycial.com/en/blog/author/didier-gasté)

  | May 3, 2022

[For a long time, the fantasy was that stores' performance would suffer comparison with e-shops. People in the business would think rent was an oversized fixed cost that had no digital equivalent.](https://blog.spaycial.com/en/blog/ad-is-the-new-rent-comparing-fixed-costs-of-the-digital-and-physical-worlds) 

[Read more](https://blog.spaycial.com/en/blog/ad-is-the-new-rent-comparing-fixed-costs-of-the-digital-and-physical-worlds)

<https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-12-0-0>

[Monday Morning Coffee](https://blog.spaycial.com/en/blog/tag/monday-morning-coffee), [Payment Data](https://blog.spaycial.com/en/blog/tag/payment-data), [Halo Effect](https://blog.spaycial.com/en/blog/tag/halo-effect), [Mapic](https://blog.spaycial.com/en/blog/tag/mapic)

## [Your Monday Morning Coffee, With Spaycial... Special Mapic edition](https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-12-0-0)

[![BDV](https://app.hubspot.com/settings/avatar/ca718c89474a4c1d365e41ca24e3538a) BDV](https://blog.spaycial.com/en/blog/author/bdv)

  | Nov 29, 2021

[What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes. Today, we focus on one news only : Mapic 2021, in Cannes, the international commercial real estate trade show in which ...](https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-12-0-0) 

[Read more](https://blog.spaycial.com/en/blog/your-monday-morning-coffee-by-spaycial-12-0-0)

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