Always wondered how we make it easy for brands, retailers and shopping places to access the ultimate shopping behavior knowledge for them to have better relationships with shoppers to target them with personalized benefits?
Want to know all about our new shoppers' benefits for 2022 and be in touch with one of our Spaycialists, contact us now!
Is finer data for better-informed brands within a regulatory framework that guarantees better protection for shoppers a pipe dream? More like a reality. This is what payment data offers today, with a value that is hardly comparable to that of traditional data.
Are you familiar with the halo effect, thanks to which the opening of brick-and-mortar stores stimulates online sales?
The COVID-19 crisis has definitely left its mark on our lifestyles and consumption patterns. An exceptional situation calls for exceptional reactions: today, shoppers' tendencies are largely linked to their experience of this unprecedented situation over several months. We are therefore seeing the ...
The pandemic was first and foremost considered as a threat for physical stores. A year ago, we actually published a report on the impact of the first lockdown on shopping behaviours. But this COVID-19 crisis revealed above all the need for brands to diversify, notably by varying and interconnecting ...
What if we spoke about the pillars of retail ? As we know, the COVID-19 pandemic has had a lasting influence on consumer buying behavior, by accelerating already existing trends. All of this has been accompanied by major changes in the retail world : omnichannel strategies, personalization, boom of ...
BDV
Lionel Koffi