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Lionel Koffi

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What is privacy by design?

Lionel Koffi Lionel Koffi

Data protection is one of the key challenges at Spaycial. We have already mentioned the main texts in this direction, with PSD2 and GDPR. These new regulations are progressing at the same pace as the use of digital technology in the world, and particularly in Europe. Privacy by design is part of ...

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Retail: the 3 strengths of payment data (compared to traditional data)

Lionel Koffi Lionel Koffi

Is finer data for better-informed brands within a regulatory framework that guarantees better protection for shoppers a pipe dream? More like a reality. This is what payment data offers today, with a value that is hardly comparable to that of traditional data.

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Halo effect: discover the impact of physical stores on your e-shop

Lionel Koffi Lionel Koffi

Are you familiar with the halo effect, thanks to which the opening of brick-and-mortar stores stimulates online sales?

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App-to-app: what is this booming authentication process?

Lionel Koffi Lionel Koffi

App-to-app shopper authentication is booming, since the implementation of the PSD2 directive in 2018. Based on strong authentication, it allows certified third parties, like us, to simply and much more securely connect to many banks' mobile apps. And its use is crucial for the development of open ...

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What is PSD2?

Lionel Koffi Lionel Koffi

Some apparently simple questions deserve a clear explanation, especially when our ecosystem relies on this information. PSD2 is the second Payment Services Directive introduced by the European Union (EU) and implemented on January 13th, 2018. It extends European regulation to new payment service ...

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Retail: what is revenge spending?

Lionel Koffi Lionel Koffi

The COVID-19 crisis has definitely left its mark on our lifestyles and consumption patterns. An exceptional situation calls for exceptional reactions: today, shoppers' tendencies are largely linked to their experience of this unprecedented situation over several months. We are therefore seeing the ...

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HR: beyond recruitment, a vision between marketing and sales

Lionel Koffi Lionel Koffi

Recruitment is changing, and at Spaycial we've taken that on board. Our recruitment philosophy has undergone a lot of reflection, questioning and research to find the right approach to attracting the best candidates or 'talents'. Arnaud Gien-Pawlicki, our Head of Talent, looks at our approach to ...

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Spaycial Guide: how to set up a loyalty program?

Lionel Koffi Lionel Koffi

The loyalty program is a major asset in many sectors, and even more so in retail and for shopping centers. And we can tell you about it: it is one of the pillars of our expertise. What are the main steps to take into account in order to build, launch and succeed a loyalty program? We offer you this ...

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Why we kept on recruiting during the pandemic

Lionel Koffi Lionel Koffi

The COVID-19 crisis has forced more than one company to reinvent itself for the past months. For us, as for other companies in France, recruitment was quickly raised as a major issue, as soon as the first official lockdown announcements were made. For our Head of Talent as well as for the ...

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