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Posts from "Retail" tag

Retail: the 3 strengths of payment data (compared to traditional data)

Lionel Koffi Lionel Koffi

Is finer data for better-informed brands within a regulatory framework that guarantees better protection for shoppers a pipe dream? More like a reality. This is what payment data offers today, with a value that is hardly comparable to that of traditional data.

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Halo effect: discover the impact of physical stores on your e-shop

Lionel Koffi Lionel Koffi

Are you familiar with the halo effect, thanks to which the opening of brick-and-mortar stores stimulates online sales?

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App-to-app: what is this booming authentication process?

Lionel Koffi Lionel Koffi

App-to-app shopper authentication is booming, since the implementation of the PSD2 directive in 2018. Based on strong authentication, it allows certified third parties, like us, to simply and much more securely connect to many banks' mobile apps. And its use is crucial for the development of open ...

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Retail: what is revenge spending?

Lionel Koffi Lionel Koffi

The COVID-19 crisis has definitely left its mark on our lifestyles and consumption patterns. An exceptional situation calls for exceptional reactions: today, shoppers' tendencies are largely linked to their experience of this unprecedented situation over several months. We are therefore seeing the ...

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Spaycial Guide: how to set up a loyalty program?

Lionel Koffi Lionel Koffi

The loyalty program is a major asset in many sectors, and even more so in retail and for shopping centers. And we can tell you about it: it is one of the pillars of our expertise. What are the main steps to take into account in order to build, launch and succeed a loyalty program? We offer you this ...

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Click & collect, dark stores... Measuring the impact of the pandemic on physical stores

Lionel Koffi Lionel Koffi

The pandemic was first and foremost considered as a threat for physical stores. A year ago, we actually published a report on the impact of the first lockdown on shopping behaviours. But this COVID-19 crisis revealed above all the need for brands to diversify, notably by varying and interconnecting ...

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Strong authentication: a better experience for shoppers, better loyalty for brands

Lionel Koffi Lionel Koffi

For a retailer, building shopper loyalty remains a real challenge, especially with the increasing importance of digital technology. Sales channels are multiplying (stores, websites, cell phones, etc.) and require an omnichannel vision of the transactions carried out, while guaranteeing security in ...

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Retail: 3 trends and best practices for 2021

Lionel Koffi Lionel Koffi

What if we spoke about the pillars of retail ? As we know, the COVID-19 pandemic has had a lasting influence on consumer buying behavior, by accelerating already existing trends. All of this has been accompanied by major changes in the retail world : omnichannel strategies, personalization, boom of ...

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E-receipt: here is why your data is not at risk

Lionel Koffi Lionel Koffi

As of January 1, 2023, paper sales receipts will disappear from your stores. As part of the anti-waste law, this dematerialization of receipts means that data relating to purchases in stores will be available, by default, online. The goal here is to fight against the waste of paper, knowing that,  ...

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