Is finer data for better-informed brands within a regulatory framework that guarantees better protection for shoppers a pipe dream? More like a reality. This is what payment data offers today, with a value that is hardly comparable to that of traditional data.
Are you familiar with the halo effect, thanks to which the opening of brick-and-mortar stores stimulates online sales?
App-to-app shopper authentication is booming, since the implementation of the PSD2 directive in 2018. Based on strong authentication, it allows certified third parties, like us, to simply and much more securely connect to many banks' mobile apps. And its use is crucial for the development of open ...
The COVID-19 crisis has definitely left its mark on our lifestyles and consumption patterns. An exceptional situation calls for exceptional reactions: today, shoppers' tendencies are largely linked to their experience of this unprecedented situation over several months. We are therefore seeing the ...
The loyalty program is a major asset in many sectors, and even more so in retail and for shopping centers. And we can tell you about it: it is one of the pillars of our expertise. What are the main steps to take into account in order to build, launch and succeed a loyalty program? We offer you this ...
The pandemic was first and foremost considered as a threat for physical stores. A year ago, we actually published a report on the impact of the first lockdown on shopping behaviours. But this COVID-19 crisis revealed above all the need for brands to diversify, notably by varying and interconnecting ...
For a retailer, building shopper loyalty remains a real challenge, especially with the increasing importance of digital technology. Sales channels are multiplying (stores, websites, cell phones, etc.) and require an omnichannel vision of the transactions carried out, while guaranteeing security in ...
What if we spoke about the pillars of retail ? As we know, the COVID-19 pandemic has had a lasting influence on consumer buying behavior, by accelerating already existing trends. All of this has been accompanied by major changes in the retail world : omnichannel strategies, personalization, boom of ...
As of January 1, 2023, paper sales receipts will disappear from your stores. As part of the anti-waste law, this dematerialization of receipts means that data relating to purchases in stores will be available, by default, online. The goal here is to fight against the waste of paper, knowing that, ...
Lionel Koffi