Our European expansion continues. This August 1st, 2021, Spaycial, which enables a better shopper experience based on payment data, is launching its solution in Bonarka City Center, property of Nepi Rockcastle, in Krakow in Poland. We have now connected our solution to five different loyalty programs in this country.
On the other side, Nepi Rockcastle, one of the leading property groups in Central Eastern Europe, owns and manages 54 shopping centers, with a portfolio of 12 in Poland which attracted close to 71 million customers in 2019 in this country.
"We are delighted to welcome Nepi Rockcastle among our clients, says Camila Florez, EMEA Account Executive at Spaycial. The quality of their centers is second to none, and we are very proud to implement our technology in these prestigious shopping places.”
The first step of a long lasting relationship
This is just the first step of this partnership as the ambition of the Paris-based company, an ACPR-Banque de France-approved payment institution since 2018, is to deploy its solution in Nepi Rockcastle’s 12 Polish shopping centers.
"With this new strategic center, our desire to support our customers in Europe and around the world continues", explains Didier Gasté, CEO & co-founder of Spaycial.
“This partnership is key for us as it strengthens our position in Poland and the CEE region. We are impressed by Nepi Rockcastle's data-driven approach to propose the best customer experiences, continues Camila Florez. We launched this project in record time, which shows our commitment to the success of our client. We look forward to a long lasting partnership".
Spaycial will integrate Bonarka's existing loyalty program, for a six-month test-phase before full deployment, to propose innovative options to the Center’s loyal customers, improve their shopping experience and offer them the best rewards. Both Spaycial and Nepi Rockcastle now aim at having all the frequent visitors join their loyalty program.
"The current COVID situation makes it more important than ever to understand the needs and interests of our customers and tenants. The pandemic has also accelerated the adoption of cutting-edge technologies in retail, payments and customer experience, explains Dominik Piwek, Head of Marketing & PR at Nepi Rockcastle Poland. We want to be pioneers in bringing to the Polish customers the latest technologies defining new standards in the industry. We want to propose an innovative loyalty program that stands out from the crowd and motivates our visitors to engage with it and earn rewards that we have carefully chosen for them".
About Nepi Rockcastle
NEPI Rockcastle is the premier owner and operator of shopping centres in Central and Eastern Europe (CEE), with presence in nine countries and an investment portfolio of €5.8 billion as of December 31st 2020. NEPI Rockcastle owns and operates 54 retail properties (excluding joint ventures) which attracted 221 million visits in 2020. With group-level management of tenant relationships and a focus on cross-country collaboration, the Group is the leading strategic partner for major retailers targeting CEE countries. The Group benefits from a highly - skilled internal management team which combines asset management, development, investment, leasing financial and marketing expertise. Geographically diverse management skills allow NEPI Rockcastle to pursue CEE property opportunities efficiently, benefiting from a strategic advantage in the acquisition, development and management of properties. NEPI Rockcastle’s shares are listed on the Johannesburg Stock Exchange (“JSE”), Euronext Amsterdam (“Euronext”) and A2X.