Spaycial Blog

Our Spaycial editorial team brings you original content, top news and analyses on the latest retail and shopping trends, shopper experience, payment and personal data, fintech, HR topics and so much more. (5)

Infographic. Discover the unparalleled power of payment data

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Natively omnichannel, payment data is the most relevant data to understand shopping behaviours and build tailor-made shopper experience, especially in a post-cookie era. Spaycial wants to make it accessible and easy to use by providing the first analytics and marketing automation suite dedicated to ...

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Cashback, First-Party Data... Your Monday Morning Coffee, With Spaycial #15

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What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.

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Retail: the 3 strengths of payment data (compared to traditional data)

Lionel Koffi Lionel Koffi

Is finer data for better-informed brands within a regulatory framework that guarantees better protection for shoppers a pipe dream? More like a reality. This is what payment data offers today, with a value that is hardly comparable to that of traditional data.

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Your Monday Morning Coffee, With Spaycial... Special Mapic edition

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What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes. Today, we focus on one news only : Mapic 2021, in Cannes, the international commercial real estate trade show in which ...

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Halo effect: discover the impact of physical stores on your e-shop

Lionel Koffi Lionel Koffi

Are you familiar with the halo effect, thanks to which the opening of brick-and-mortar stores stimulates online sales?

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Spaycial deploys in the UK, in Westfield London & Westfield Stratford City

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London Calling! Spaycial, which enables better relationships between people and brands, by turning payment data into shopping behaviour insights, is rolling out for the first time in the United Kingdom this Tuesday, November 16th, 2021. This is the 8th country where our company, an ACPR-Banque de ...

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Physical Stores & Metaverse, Carrefour... Your Monday Morning Coffee, With Spaycial #13

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What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.

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App-to-app: what is this booming authentication process?

Lionel Koffi Lionel Koffi

App-to-app shopper authentication is booming, since the implementation of the PSD2 directive in 2018. Based on strong authentication, it allows certified third parties, like us, to simply and much more securely connect to many banks' mobile apps. And its use is crucial for the development of open ...

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Airlines Loyalty Programs, brands with safe values... Your Monday Morning Coffee, With Spaycial #12

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What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 4 need-to-know news from its weekly readings, to read in less than 4 minutes.

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