Spaycial Blog

Our Spaycial editorial team brings you original content, top news and analyses on the latest retail and shopping trends, shopper experience, payment and personal data, fintech, HR topics and so much more. (6)

Retail: what is revenge spending?

Lionel Koffi Lionel Koffi

The COVID-19 crisis has definitely left its mark on our lifestyles and consumption patterns. An exceptional situation calls for exceptional reactions: today, shoppers' tendencies are largely linked to their experience of this unprecedented situation over several months. We are therefore seeing the ...

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HR: beyond recruitment, a vision between marketing and sales

Lionel Koffi Lionel Koffi

Recruitment is changing, and at Spaycial we've taken that on board. Our recruitment philosophy has undergone a lot of reflection, questioning and research to find the right approach to attracting the best candidates or 'talents'. Arnaud Gien-Pawlicki, our Head of Talent, looks at our approach to ...

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Records for the French fintech, Middle East tech... Your Monday Morning Coffee with Spaycial #11

BDV BDV

What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.

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Spaycial Guide: how to set up a loyalty program?

Lionel Koffi Lionel Koffi

The loyalty program is a major asset in many sectors, and even more so in retail and for shopping centers. And we can tell you about it: it is one of the pillars of our expertise. What are the main steps to take into account in order to build, launch and succeed a loyalty program? We offer you this ...

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Siec, Personalized Marketing... Your Monday Morning Coffee with Spaycial #10

BDV BDV

What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.

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Why we kept on recruiting during the pandemic

Lionel Koffi Lionel Koffi

The COVID-19 crisis has forced more than one company to reinvent itself for the past months. For us, as for other companies in France, recruitment was quickly raised as a major issue, as soon as the first official lockdown announcements were made. For our Head of Talent as well as for the ...

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Opinion. Facebook, Instagram & WhatsApp outage : what does this tell you about owning your data and tools

Didier Gasté Didier Gasté

Facebook, Messenger, Instagram and WhatsApp all suffered historical outages last Monday for approximately 6 hours. Six long hours for B2C users whose social life stopped, six horrendous hours for companies using those platforms to run their business.

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Holiday offers, online payment trust... Your Monday Morning Coffee with Spaycial #9

BDV BDV

What is the Monday Morning Coffee with Spaycial? Every Monday morning, our editorial team brings you 5 need-to-know news from its weekly readings, to read in less than 5 minutes.

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Click & collect, dark stores... Measuring the impact of the pandemic on physical stores

Lionel Koffi Lionel Koffi

The pandemic was first and foremost considered as a threat for physical stores. A year ago, we actually published a report on the impact of the first lockdown on shopping behaviours. But this COVID-19 crisis revealed above all the need for brands to diversify, notably by varying and interconnecting ...

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